Archive for the ‘NFC Event’ Category
Written by NFC Admin Dienstag, 29 März 2011 05:42
ProfitCard is one of the biggest Conferences in central Europe dealing with banking and payment based on smartcards.
This year’s event was mainly dominated by Bloomberg’s announcement that Google might roll out contactless payment terminals in the United States. In all presentations of banks, acquirers, card processors and payment services providers at least one slide was dedicated to this topic.
The players have quite different views on the impact of Google’s approach. One say, that Google will pave the way for the others, the others fear, that Google will take over the whole payment market. There were also some voices that said that Google might fail. When I heard that one, I instantly had to think of Boric Nemsic (former CEO of mobilkom Austria) who once said “Apple does not understand the telco-market.” And he was right. Apple does not understand the telco-market. But who cares, as long as Apple understands the customers needs.
The business model of Google’s payment strategy is still not public but, I’m quite sure that it will be different to the one of other acquirers. Google’s core business is advertising, so why should they make money out of transactions fees, acquiring fees etc. Imagine the front up investment for such as billing system. Why not take a difference approach: provide everything for free and make money out of the customer’s behavior? (Like we know it already from Gmail etc.). What do you think?
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