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Paybox NFC launches with McDonalds and Merkur
by NFC Admin, Dienstag, 17 April 2012
While contactless creditcards have been in the news in the recent month due to security and privacy, A1 Telekom Austria today launched their NFC payment system for low value payment “Paybox NFC”. Customers can use stickers or NFC enabled phones — 3 Blackberrys (Bold 9900, Curve 9360, Curve 9380), a Samsung phone (Galaxy SII), the most current Sony Xperia and a HTC One X with NFC SIMs have been presented as well.
Today Hannes Ametsreiter (CEO A1 Telekom Austria), Alexander Sperl (CCO A1 Telekom Austria), Bernd Hartweger (CEO Paybox Bank AG), Michael Franek (CEO Merkur) and Andreas Schmidlechner (Marketing Direktor McDonalds Austria) presented a new way to pay in their shops and restaurants. Paybox NFC is a product of A1 Telekom’s daughter company Paybox, which has been dealing with m-commerce for almost 15 years. Customers who have already a Paybox account can apply for a contactless sticker to pay at POS of Merkur and McDonalds for amounts up to 25 EURs. The daily spending is limited 50 EURs.
The Terminals are not off-the-self and have been adopted to meet the requirements of merchants as well as the MNO. Also the payment schema itself has been uniquely development in order to overcome the security issues or contactless creditcards. After a transaction the customer immediately receives an SMS as payment confirmation and can check transactions in an App that is available for iPhone and Android. In the beginning the pilot will start with 5.000 customers from all MNOs.
The processing of the transactions is performed by Paybox Bank, which allows customers of all operators in Austria (T-Mobile/Orange/Hutchison) to participate in the system, which works on a post-paid base. “Our Goal was to build a system with a unique user experience for customers and merchants. Paybox NFC is the product launch of the year 2012.” Alexander Sperl explained. Therefore a lot of customer experience and field studies have been performed.
Although Firstdata rolled out the paypass terminals in August 2011 in Austria, currently a very little amount is proceed thru the system. Thus it pays of not be the first, but offer a clever balanced system which offers a benefit for the customers.
During the press conference there was also mentioned, that other services like parking, loyalty, ticketing and access will be NFC enabled soon.
- NFC Phones
- NFC Stickers