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Archive for März, 2012

BIPA’s NFC Loyalty pilot

In November 2011 T-Mobile and REWE’s Pharmacy Store Chain BIPA announced the pilot to test an NFC enabled loyalty schema. The BIPA-Card is a wide spread loyalty card for the customers of the store chain similar to other customer cards of the REWE family like the “Friends of Merkur” card or the “Billa Vorteilscard”. Currently those cards shop a simple barcode with is scanned at the POS and therefore the customer received special reward points and discounts.



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